About Us

At Gerold, we are dedicated to providing a comprehensive selection of high-quality automotive lifts and material handling solutions. Founded in 2024 by Daniel Willis in Grand Rapids, our mission is to enhance operational efficiency and maximize workspace versatility for our customers. We understand that in the fast-paced world of automotive service and material handling, reliability and performance are paramount.

Our product range includes industry-leading equipment such as the BendPak XPR-12C-192, known for its powerful lifting capabilities, and the Toyota Electric Pallet Jack, which offers exceptional maneuverability and safety features. Our commitment to quality is reflected in our rigorous selection process, ensuring that each product meets the highest standards of performance and safety.

We recognize that our customers rely on us to provide solutions that not only meet their immediate needs but also contribute to their long-term success. With a focus on innovation and customer satisfaction, we strive to deliver products that enhance productivity and streamline operations. Our expertise in the automotive and material handling industries positions us as a trusted partner for businesses seeking to elevate their operational capabilities.

At Gerold, we are not just selling products; we are providing solutions that empower our customers to achieve their goals. We invite you to explore our offerings and discover how we can support your business in reaching new heights.